A funnel chart visualizes stages in a linear process where quantity decreases at each successive step, making it easy to spot where the biggest drop-offs occur. Funnel charts are widely used in marketing and sales to analyze conversion pipelines.
This sample maps a brand engagement funnel from a nationwide survey of 3,500 people across 50 states. The stages narrow from General Public through Brand Recognition, Social Media Subscribers, Prospect Customers, Customers, and Loyal/Returning Customers down to just 50 Brand Evangelists at the bottom. The legend is disabled, and outside labels with connector lines identify each stage. The neck width and height are set to zero, producing a smooth triangular taper.
See the Funnel Chart documentation for all configuration options.